The obvious homes for Sunset Yellow are orange-colored sweets and soft drinks, but the dye turns up in many products where consumers do not expect an added color. In the United States, Yellow 6 has long been used in cheese-flavored snacks, some boxed macaroni-and-cheese powders, and cheese-flavored crackers, where it deepens the orange of the cheese seasoning, though a number of major brands have since reformulated with natural colors. It also appears in some breadcrumb coatings, instant noodle seasonings, dessert mixes, and marshmallow-based candies.
Outside the food aisle, Sunset Yellow is used in pharmaceuticals and supplements, coloring tablet coatings, gelatin capsules, and syrups. People checking medications for vegan status usually focus on gelatin or lactose and may not realize the coloring itself is listed separately; in this case the dye is vegan, though the capsule around it may not be. The dye is also permitted in cosmetics in many markets, where it appears under the name CI 15985.
Because reformulation is common — many European brands replaced Southampton Six dyes with natural colors after 2010 — the same product can contain E110 in one country and paprika extract or beta-carotene in another. Reading the local label remains the only reliable check.