Naming varies by region, which can make label reading confusing. In the United States, the dye appears on food labels as FD&C Red No. 40, Red 40, or Red 40 Lake. In the European Union it is listed as Allura Red AC or by its E number, E129. In cosmetics, it is usually identified by its Colour Index number, CI 16035. Canadian labels typically use Allura Red.
For vegans, the key task is distinguishing Allura Red from carmine, since both produce similar red and pink shades and are often used in the same product categories. Carmine appears on labels as carmine, cochineal extract, carminic acid, Natural Red 4, or E120, and is derived from insects. Allura Red is fully synthetic.
The dye also appears outside of food: it is a common colorant in medications, vitamins, mouthwash, and personal care products. In the US, over-the-counter drug labels list it in the inactive ingredients section, so it is worth checking there as well.