PETA Beauty Without Bunnies Certification Explained

Type: Vegan & Cruelty-Free

Country: USA (global)

Established: 1987

Scope

Cosmetics, personal care, household products

Audit rigor

Level: self-declared. Supply-chain verified: No.

Cost for brands

Free. No fee, no audit — brands complete a questionnaire and sign a statement of compliance.

Recognized in

Americas, Europe, UK, Australia/NZ

Notes

PETA maintains two lists: 'cruelty-free' and 'vegan and cruelty-free.' The certification is entirely self-declared — PETA does not conduct audits or verify supplier claims. It relies on the brand signing a statement. This makes it significantly weaker than Leaping Bunny or The Vegan Society in terms of verification rigor. That said, it remains widely recognized and is a useful first filter.