EWG Verified Certification Explained

Type: Cruelty-Free

Country: USA

Established: 2012

Scope

Personal care products

Audit rigor

Level: desk-review. Supply-chain verified: No.

Cost for brands

Annual fee based on number of products.

Recognized in

USA, Canada

Notes

The EWG Verified mark indicates a personal care product meets the Environmental Working Group's standards for ingredient transparency and safety — free from ingredients of concern on EWG's Unacceptable list, with fully transparent labelling. Does not certify vegan status or prohibit animal testing specifically. Strong following among health-conscious US consumers.