Choose Cruelty Free (CCF) Certification Explained

Type: Cruelty-Free

Country: Australia

Established: 1991

Scope

Cosmetics, personal care, household products

Audit rigor

Level: third-party-audit. Supply-chain verified: Yes.

Cost for brands

Annual fee. Accreditation process includes ingredient supplier verification.

Recognized in

Australia/NZ

Notes

Australia's equivalent of Leaping Bunny. One of the most rigorous cruelty-free certifications globally. Requires ingredient supplier verification and does not grant accreditation to brands with parent companies that test on animals — making it stricter than PETA on the corporate ownership question. Critical for shopping cruelty-free in Australia.